91°µÍø

Grassland birds have suffered an unparalleled decline over the past half-century, stemming from widespread development and degradation of North America’s grasslands.  

Today, millions of acres of rangelands across the hemisphere support bird-friendly agriculture and continue to provide important breeding and migratory habitat for hundreds of bird species. 91°µÍø works with landowners and land managers to adopt regenerative land-management practices through our Wings Over Working Lands Initiative. Working collaboratively with private landowners is key to scaling positive impact for birds. 

A wildlife habitat initiative of the 91°µÍø with a unique market connection, 91°µÍø Conservation Ranching aims to stabilize declining grassland bird populations in partnership with farmers and ranchers. 91°µÍø Conservation Ranching’s enrollment includes more than 100 ranches and nearly 3 million acres that have earned status as 91°µÍø Certified Bird-Friendly Land. Incentivizing this habitat work for birds and biodiversity are consumers with an appetite for conservation, who support it by purchasing products grazed on these lands. Shoppers see a special package designation – the 91°µÍø Certified Bird-Friendly seal – that sets these products apart.