91°µÍø

91°µÍø Certified Bird-Friendly Land

91°µÍø Conservation Ranching aims to stabilize declining grassland bird populations in partnership with farmers and ranchers. 

Why farmers and ranchers? The majority of grassland birds–whose populations have declined by more than 40 percent in the last 50 years–inhabit privately owned land. This is where we scale our impact.

Landowners voluntarily enroll in our program, and when they meet requirements centering on habitat management, environmental sustainability, and animal welfare, they earn the 91°µÍø Bird-Friendly Land certification. Nationwide, more than 100 ranches and nearly 3 million acres have earned status as 91°µÍø Certified Bird-Friendly Land. 

Consumers with an appetite for conservation support these bird-friendly habitats. A special package designation – the 91°µÍø Certified Bird-Friendly seal – lets shoppers know which beef or bison products come from these lands managed for birds and biodiversity.