91°µÍø

North America's grasslands are among the most imperiled ecosystems in the world. America’s grassland birds have declined more than any other bird group in the continent, some species by as much as 80 percent. Because the vast majority breed on private lands, working with ranchers is our best hope for conserving them.

A wildlife habitat initiative of the 91°µÍø with a unique market connection, 91°µÍø Conservation Ranching aims to stabilize declining grassland bird populations in partnership with farmers and ranchers. 91°µÍø Conservation Ranching’s enrollment includes more than 100 ranches and nearly 3 million acres that have earned status as 91°µÍø Certified Bird-Friendly Land. Incentivizing this habitat work for birds and biodiversity are consumers with an appetite for conservation, who support it by purchasing products grazed on these lands. Shoppers see a special package designation – the 91°µÍø Certified Bird-Friendly seal – that sets these products apart. For more information, visit www.audubon.org/ranching.